The person behind Patanjali success

Aditya Pittie, the man who owns a slice of Patanjali’s success

MUMBAI: When Baba Ramdev met Aditya Pittie four years ago, the glaring contrast in their appearance was striking. One, a bearded baba in a saffron robe with rustic mannerism and the other, a suave 30-year-old entrepreneur from King's College London. But together, they have now helped create a business empire selling two dozen mainstream FMCG products — from toothpastes, shampoos and other personal care products to modern convenience foods such as cornflakes and instant noodles.

While Patanjali Ayurved had a meteoric rise to a Rs 10,500 crore company now from barely Rs1000 crore in 2013, its sole modern trade distributor, the Pittie Group, saw its revenues surge to nearly Rs 1,200 crore from scratch.

"My father had known Swamiji and Acharyaji (Patanjali CEO Acharya Balkrishna) for almost eight to nine years. When I proposed a structure to build a supply-chain network with a singlewindow service to Patanjali for the entire organised channel, Swamiji merely took three to four minutes to agree," said Pittie, CEO of the Pittie Group that started in 1991, and has business interests in real estate, spiritual channel Shubh Tv and also owns a majority stake in frozen yogurt chain Yogurtbay. His father, Krishnakumar Pittie, has been a follower of Baba Ramdev.

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